Who better than Cicero himself could teach you?
Here is the recipe of Chef Cicero, the master of Rhetoric in Ancient Rome:
Presentation "a la CiceroServes a small meeting as well as a thousand people conference. Adapt the length of the cooking to the length of the speech. Now and then, stir the pot. Adapt the cooking temperature and seasoning (delivery, especially) to the type of audience and the result expected...
First find the ingredients (inventio):
- Piquant and sharp Counter-arguments
- Toothsome Ideas
- Scrumptious Examples
- Sweet Anecdotes
- Spicy Stories
- Mouth watering Savory metaphors
- Peppery Data
- Gustatory Images
Arrange the ingredients in logical order, by importance and opportunity (dispositio)
Then, dress up these ideas and embellish them with style (elocutio)
Make sure you make them tasty and memorable (memoria)
Finally, serve and deliver with art of grace, dignity, gesture, modulation of voice and face (actio).
This recipe has crossed thousands of years and you can find it applied today, in 2010 in politics of course and courtrooms, but also in the corporate world, at the work place every where, every day, all across the world.
Every time you prepare a speech, a presentation, a mission statement, a sales or marketing pitch, a web seminar, a tele class, a job interview, an elevator speech etc..., you benefit from Cicero's 5 canons of classical rhetoric, whether you're conscious of it or not!
5 Key Steps in Cicero's recipe to make a presentation- Invention : brainstorming and “playing devil’s advocate”, determining major topics, arguments and counter-arguments.The danger here might be to muse endlessly and collect a bountiful amount of ingredients, not all relevant .You can also use whatever you happen to have in your cupboard, fridge, cellar, kitchen garden,stock of previous presentations...Or you can combine the two and search and purchase exactly what you need, according to your core message, your intention and your audience.
- Arrangement : it must include an introduction, a statement of facts, a division between ideas (if appropriate), proof or evidence supporting all ideas, refutation of ideas, an optional digression, and a conclusion.It refers to structure and logic.
- Style: Invention and arrangement are concerned more with what is being said, style is concerned with how it is being said. L'Art et la Manière...Your Style! It may include metaphors, ethos and pathos to persuade , convey emotions and have a great impact. (we'll see that in other posts)
- Memory: you need to have an innate knowledge of your topic, be able to memorize it and also enhance some of the most convincing aspects. You want to be prepared to deal with interruptions,feedback, questions and still stay on your track.It refers to learning and anticipation for an interactive presentation.
- Delivery : like style, delivery focuses on how it is being said, all the non-verbal aspect of your presentation (voice,smile, eye-contact,gestures,posture,breathing, rythm, pauses, intonation, volume, etc...). You will adapt your delivery according to your audience and to the desired outcome of your speech.
In order to make Your Next Presentation a Success, you need to follow these simple steps, work hard and get yourself a seasoned presentation skills coach.
Contact me at Geronimo Leadership Coaching
One-on-one presentation coaching on content, design and delivery
email me : [email protected] tel 00(33)6 73 70 53 09
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You can learn to present the classical way, and you can also learn to cook the Roman way, as if you were living in Cicero's Rome, 55 BC!
Can’t resist including this boar recipe, in hommage to Asterix
and Obelix!
Roast Wild Boar
"Aper ita conditur: spogiatur, et sic aspergitur ei sal et
cuminum frictum, et sic manet. Alia die mittitur in furnum. Cum coctus fuerit
perfundutur piper tritum, condimentum aprunum, mel, liquamen, caroenum et
passum."
"Boar is cooked like this: sponge it clean and sprinkle with
salt and roast cumin. Leave to stand. The following day, roast it in the oven.
When it is done, scatter with ground pepper and pour on the juice of the boar,
honey, liquamen, caroenum, and passum." (Apicius, 330)
For this you would need a very large oven, or a very small
boar, but the recipe is equally successful with the boar jointed. Remove the
bristles and skin, then scatter over it plenty of sea salt, crushed pepper and
coarsely ground roasted cumin. Leave it in the refrigerator for 2-3 days,
turning it occasionally.
"Around the Roman Table Food and Feasting in Ancient Rome "by Patrick Faas
Now, you just need to find a boar...
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